AI & Automation • B2B Services

AI Lead Qualification

Name and logo are withheld under NDA. This was a client engagement, not a concept project.

Client

A B2B services sales team

Name and logo are withheld under NDA. This was a client engagement, not a concept project.

Starting problem

What was taking too long.

Sales staff qualified inbound requests by email and spreadsheet. Leads arrived incomplete, so the same questions were asked again before anyone could decide whether to take the work.

Our work

What the team delivered.

We built a guided intake form, a qualification flow, and an admin review queue with email notifications. The team was one project lead, two developers, and a designer. The stack was PHP, MySQL, and JavaScript.

Outcome

What the client reported.

The client reported that briefs reaching the sales team were more complete, so qualification needed less back-and-forth. That feedback came from the review at the end of the 8–10 week engagement. We do not have a published count of leads or hours saved.

Visual evidence

A labelled demonstration.

The client has not approved a screenshot of their live system. The picture below is a demonstration of the kind of screen we built. It is not their interface and it does not show their data.

Demonstration — not a client screenshot
AI Lead Qualification

B2B Services · 8-10 weeks

  • Discovery workshop
  • Responsive UI
  • Admin workflow
  • Analytics setup
Delivery

Features and how the pieces fit.

Features

Discovery workshop

Responsive UI

Admin workflow

Analytics setup

Security review

Architecture

Frontend experience

Backend/API layer

Database

Analytics

Security controls

Before

Manual workflows

Limited reporting

Unclear user journey

Slow follow-up

The new intake flow gave us cleaner briefs and made it easier to decide which projects to take on.
A B2B services sales team
Quote from the project record. The speaker’s name is not published under the NDA.
A similar problem?

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