Name and logo are withheld under NDA. This was a client engagement, not a concept project.
Starting problem
What was taking too long.
Shoppers left between product pages and checkout. The store was hard to use on a phone, and the team could not see where orders were abandoned.
Our work
What the team delivered.
We redesigned the storefront, product pages, and checkout, and connected GA4 so the team could see the funnel. The team was one project lead, one developer, and a designer.
Outcome
What the client reported.
The client reported that more shoppers completed orders after launch, and the checkout was easier on a phone. GA4 was in place to watch the funnel during the 6–8 week project. A public conversion percentage was not approved.
Visual evidence
A labelled demonstration.
The client has not approved a screenshot of their live system. The picture below is a demonstration of the kind of screen we built. It is not their interface and it does not show their data.
Demonstration — not a client screenshot
E-commerce Conversion Redesign
E-commerce · 6-8 weeks
Responsive storefront
Optimized checkout
Product page redesign
GA4 tracking
Delivery
Features and how the pieces fit.
Features
Responsive storefront
Optimized checkout
Product page redesign
GA4 tracking
Performance cleanup
Architecture
HTML/CSS/JS storefront
Checkout flow
Payment integration
Analytics
CMS content
Before
Cluttered product pages
Friction in checkout
Weak mobile experience
Limited conversion tracking
The redesign made the store easier to shop and gave us a measurable lift in completed orders.
A growing online retailer Quote from the project record. The lift was reported by the client; the exact rate is not published.
A similar problem?
Tell us what is slow in your team today.
We will say whether a first version like this fits, and what we would need from you.
