Clarify the job of the website
A redesign should make it easier to understand your offer, trust your team, and take the next step. If the current site hides those things, start there.
Fix the journey before the decoration
Check the homepage, service pages, and contact path on a phone. Visitors should find what you do, who it is for, and how to reach you in under a minute.
Keep the useful pages
Bring over pages that already attract visitors, then improve the headings, proof, and forms. A redesign does not have to throw away every URL.
Launch with tracking
Set up analytics, a working contact form, and a thank-you page so you can see whether the new site actually helps people get in touch.
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